A youth-specific marketing outreach program for Manitoba Telecom Services, the “MTS Entourage” entrenched the province of Manitoba's premier telecommunications provider deeply in the lives of youth in the marketplace, by reflecting, celebrating and supporting their local interests. Campaigns combined event sponsorships, digital activations, online and in-person contesting and social media usage to create a strategic, thorough, engaging experience.
• Graphic design, including overall branding as well as campaign collateral and event sets
• Event sponsorship, including contract negotiations, insurance, staffing, promotional strategy and execution
• Social media development, consultation and execution
• Content strategy and development
• Media partnerships and promotions
• Web development and maintenance
2010: Honoured with Interactive Media Award for Outstanding Achievement (Website)
2011: 150% increase in Facebook friends owing to in-person activations and consumer rewards
2014: 200% increase in Instagram followers owing to strategic contesting and event promotion
Scott Johnson – Graphic Designer/Art Director
Josh Murray – Account Manager/Copywriter
Maxine Peters – Account Coordinator
